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Fashion PR Campaign Marketing Manager

Fashion PR Campaign Marketing Manager
CASUAL SOCIETY & FUSILIER LONDON (BRANDS)

About our Brands
Casual Society and Fusilier London are high-end menswear clothing brands offering lines that range from luxury casualwear to Sport-lux streetwear aesthetics. Both brands are stylish and possess strong but subtle aesthetics’ designed to attract the younger luxury conscious Gen Z, Millennials and the stylish Gen X who have large disposable incomes and want to stand out from the crowd.

Our Design & Production team specialises in the use of laminated materials, velvets, micro-leather, specialist inks, rubberised plastics and couture threads that provide the high-end graphic finishes and logo designs that embellish our garments. Our collections feature very expensive and bespoke accessories like zippers, press studs and buttons that provide the authentic Sport Lux finishes expected from our target audience.

Creative Development Hub – Work Space Philosophy
The warehouse/office environment will reflect the brand’s ambitions for success and the personality of the people who operate within the space.

The Directors of the business see the creative team as “stakeholders” and have therefore decided that the core of the creative sales team will be responsible not only for the acquisition of the warehouse space but will also be responsible for the studio fit-out. The studio/hub will become a fast-paced business arena imbuing a sense of ownership and pride of place for the team.

The studio space will host the Digital Marketing Sales Suite, Ecommerce and Fashion Photography Studio, and High-spec Fashion Showroom. The Showroom, Bar and Working Canteen area will be used for hosting B2B & B2C coffee meetings and events that will give exposure to the creative team and designers who will flow around the fast-paced creative hub interfacing with visiting clients.

The Role

As the Campaign Marketing Manager, you will be responsible for developing ideas and innovation that drives sales, improves the customer experience and capitalises on third party supplier involvement. It will be this role responsibility to

Main Responsibilities
  • Create social media campaigns and strategies, content and implementation schedules in line with our brand strategy and the writing and design team
  • Work closely with the SEO & Performance marketing teams in understanding the digital marketing strategies for these channels and any cross over campaigns.
  • Grow our existing social channels using a blend of creativity, platform best practice and a deep understanding of our users’
  • Ensure brand consistency across all channels
  • Be responsible for our email marketing planning and implementation, ensuring our products and app are segmented and showcased in the right way to our growing customer base
  • Work closely with our in-house designers to create compelling, attractive and audience-relevant campaigns
  • Define realistic metrics to benchmark our growth and regularly report progress across the business
  • Utilise customer insights analysis reports
  • Compiling statistics for all campaigns
  • Building seamless omnichannel customer journeys
Experience and Skills
  • Experienced in a marketing role in at least one of the following areas: retail, e-commerce, internet, high-growth start-up
  • Good understanding of the fashion industry
  • Strong execution skills with strong attention to detail
  • Strong work planning and time management skills
  • Excellent communicator and have confidence presenting to and working with senior team members
  • Solid Google Analytics experience
  • Previous loyalty & CRM experience working within the retail industry (ideally fashion)
About You

You will be excited about being in a truly international company and being a founder member of the London wing and start-up digital media environment with a responsibility to help forge fast growth by way of developing our own off-key way of doing fashion digital media.

Work efficiently and effectively in a deadline-driven environment.

Having the thirst to maximise B2B relationship through animated graphic marketing with the chance to develop a profound experience in the know-how and experience of turn knowledge-based marketing into revenue and see it as an exciting field in which to grow & explore.

Take ownership of assignments and commit to seeing projects through in a timely manner with motion graphic that captures imagination and builds resilience.

Ready and willing to bring ideas to the table-turning present-day online fashion marketing on its head with your own way of doing things….lead by great motion ideas.

You must be obsessed with minute details and be eager to collaborate, share and lead in your passion for your chosen field

NB: We endeavour to respond to all candidates, however, due to the number of applications we receive, this is not always possible. I’m afraid if you haven’t heard from us within 21 days of applying for the position, you have not been successful at this time.

Apply for this role