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The Mission

The Mission
The creative hub sales team will comprise retail/e-commerce technical sales specialists, supported by the creative content team.

We believe that with the right working environment that inspires genuine empowerment, the right products that creates a need, and the right individuals with a track record of building brands, we will catapult our brands to the forefront of the British menswear market.

Currently, Britain does not have a bona fide specialist sport-lux casual wear brand.
The aim is to provide clothing ranges that will compete with continental sportswear elite, such as Lacoste, Moncler, Gucci, Hugo Boss, in the UK.

Casual Society comprises High-End sportswear and complimentary casual clothing ranges. Fusilier London consists of High-End luxury streetwear and an affordable luxury diffusion range.

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Our brands and design aesthetics celebrate the rich, diverse, intellectual brilliance of the British youth.

In garment design we capture vibrancy, cultural history, heritage, past, present, and future, through innovation, technology, and a fusion with entertainment.

CREATIVE DIRECTOR

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