Ecommerce Trading Manager

About our Brands
Casual Society and Fusilier London are high-end menswear clothing brands offering lines that range from luxury casualwear to Sport-lux streetwear aesthetics. Both brands are stylish and possess strong but subtle aesthetics’ designed to attract the younger luxury conscious Gen Z, Millennials and the stylish Gen X who have large disposable incomes and want to stand out from the crowd.

Our Design & Production team specialises in the use of laminated materials, velvets, micro-leather, specialist inks, rubberised plastics and couture threads that provide the high-end graphic finishes and logo designs that embellish our garments. Our collections feature very expensive and bespoke accessories like zippers, press studs and buttons that provide the authentic Sport Lux finishes expected from our target audience.

Creative Development Hub – Work Space Philosophy
The warehouse/office environment will reflect the brand’s ambitions for success and the personality of the people who operate within the space.

The Directors of the business see the creative team as “stakeholders” and have therefore decided that the core of the creative sales team will be responsible not only for the acquisition of the warehouse space but will also be responsible for the studio fit-out. The studio/hub will become a fast-paced business arena imbuing a sense of ownership and pride of place for the team.

The studio space will host the Digital Marketing Sales Suite, Ecommerce and Fashion Photography Studio, and High-spec Fashion Showroom. The Showroom, Bar and Working Canteen area will be used for hosting B2B & B2C coffee meetings and events that will give exposure to the creative team and designers who will flow around the fast-paced creative hub interfacing with visiting clients.

The Marketing Manager is responsible for defining and implementing the online marketing and acquisition strategy on all devices including mobile, tablet and desktop. This will include driving sales growth and new customer’s acquisition across channels including PPC, SEO, affiliates and display. This will be achieved through the execution of tactical sales and marketing campaigns designed to combine input from sales agents, key retail partners and personal knowledge of the target market. Social media and other digital strategies will play a key role in their success, so too is their ability to effectively develop and manage effective results-driven relationships with third parties.

• Develop and oversee a marketing strategy to drives brand awareness, differentiates between different media channels and creates sales.
• Build and manage annual budgets, including in-season forecasts, that help to identify opportunities for improvement in efficiency of marketing spend or
• opportunity to drive incremental traffic and revenue
• Content writing for the website, social media and print campaigns.
• Working with the E-commerce team utilise SEO, PPC and other data driven information to inform marketing and social media campaigns and maximise sales
• Responsibility for brand management and corporate identity
• Oversee and input to the creative development of promotional materials, website content, advertisements, and other marketing-related projects
• Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition
• Coordinating marketing campaigns with key retail partners
• Overseeing the company’s marketing budget
• Creation and publication of all marketing material in line with marketing plans
• Manage and improve lead generation campaigns measuring results
  Preparing online and print marketing campaigns
• Monitor and report on the effectiveness of marketing communications
• Working closely with design agencies and assisting with new product launches
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives
• Analyse potential strategic partner relationships for company marketing
• Research and analyse market trends, demographics, pricing, competitor products and other relevant information to form marketing strategies

The role will be responsible for managing external relationships with:

• Agencies
• Media Buyers
• Printers

Qualifications

• Bachelor Degree in Marketing
• Qualified member of the Chartered Institute of Marketing or equivalent

Technical skills/knowledge

• Experience in managing the relationship with third parties, such as Digital Agencies
• Extensive digital marketing experience within a fast paced, retail or brand ecommerce environment, with first-hand experience of all performance marketing channels: PPC, SEO, eCommerce, Affiliate Marketing, Display and Social Media
• Effective time management and project management skills – must be able to juggle workload with high volume of meetings and emails
• Ability to work in a fast-paced, ‘self-starter’ environment
• Outstanding commercial management skills, numerate, analytical, professional/consultancy approach
• Strong analytical and project management skills
• Strong creative outlook
• Previous experience in a similar digital marketing role
• Stakeholder management
• People management

NB: We endeavour to respond to all candidates, however, due to the number of applications we receive, this is not always possible. I’m afraid if you haven’t heard from us within 21 days of applying for the position, you have not been successful at this time.