About our Brands
Casual Society and Fusilier London are high-end menswear clothing brands offering lines that range from luxury casualwear to Sport-lux streetwear aesthetics. Both brands are stylish and possess strong but subtle aesthetics’ designed to attract the younger luxury conscious Gen Z, Millennials and the stylish Gen X who have large disposable incomes and want to stand out from the crowd.
Our Design & Production team specialises in the use of laminated materials, velvets, micro-leather, specialist inks, rubberised plastics and couture threads that provide the high-end graphic finishes and logo designs that embellish our garments. Our collections feature very expensive and bespoke accessories like zippers, press studs and buttons that provide the authentic Sport Lux finishes expected from our target audience.
Creative Development Hub – Work Space Philosophy
The warehouse/office environment will reflect the brand’s ambitions for success and the personality of the people who operate within the space.
The Directors of the business see the creative team as “stakeholders” and have therefore decided that the core of the creative sales team will be responsible not only for the acquisition of the warehouse space but will also be responsible for the studio fit-out. The studio/hub will become a fast-paced business arena imbuing a sense of ownership and pride of place for the team.
The studio space will host the Digital Marketing Sales Suite, Ecommerce and Fashion Photography Studio, and High-spec Fashion Showroom. The Showroom, Bar and Working Canteen area will be used for hosting B2B & B2C coffee meetings and events that will give exposure to the creative team and designers who will flow around the fast-paced creative hub interfacing with visiting clients.