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Fashion Stylist

Fashion Stylist
CASUAL SOCIETY & FUSILIER LONDON (BRANDS)

About our Brands
Casual Society and Fusilier London are high-end menswear clothing brands offering lines that range from luxury casualwear to Sport-lux streetwear aesthetics. Both brands are stylish and possess strong but subtle aesthetics’ designed to attract the younger luxury conscious Gen Z, Millennials and the stylish Gen X who have large disposable incomes and want to stand out from the crowd.

Our Design & Production team specialises in the use of laminated materials, velvets, micro-leather, specialist inks, rubberised plastics and couture threads that provide the high-end graphic finishes and logo designs that embellish our garments. Our collections feature very expensive and bespoke accessories like zippers, press studs and buttons that provide the authentic Sport Lux finishes expected from our target audience.

We consider Sport-lux to be the modern fusion between high-end designer finishes, innovative fabrics, streetwear and sportswear. Our brands Casual Society and Fusilier London will provide a mix of expensive, creative print and embroidery embellishments delivering the sought after point of difference desired by the youth and style conscious Gen X, Y and Z.

Our garments are made with only the finest, innovative modern engineered fabrics, coupled with outstanding finishes. The garments are completed with the best branded zippers, press studs and external tech branded labelling, that come in an array of technical material finishes, trimmings, and linings, all of which are central to the designer and street sportswear concept.

The accessorising of our clothing is the central point of difference, the unique artwork is often the focal selling point, and the main point of attraction for our customer. We will be among the first British brands to develop a brand reputation for combining the arts with fashion. We will exploit this to gain publicity, creating something which is sought after by collectors.

The Role - Fashion Stylist

As an experienced Fashion Stylist, you will be highly driven and ambitious with a desire to develop and lead your own team. From the outset you will have a sense of ownership and will have the opportunity to bring on board some of your own ‘black book’ contacts, thereby creating a family of in-house creatives.

You will be both highly motivated and passionate with a strong knowledge of men’s fashion, understanding brands differ in terms of how they convey subtle messaging through designing imagery, and translating this into originality in every photo shoot or video.

You bring a passion and view of across fashion genres and cross-generational menswear design and a love of street and sportswear in particular, appreciating and demonstrating an innate understanding of how to style across differing Generations Z, Y and X.

All fashion genres have their own uniqueness therefore you must be able to demonstrate that whilst they are separate, street styles, trends, and subcultures they are all inextricably linked, where a garment can be styled in several differing ways, capturing wider audiences, across genres, demographics, and cultures on social.

By implementing clever techniques fused with the highest quality of imagery, creative styling, and photography, we can convey our brand messaging, in alternate ways, on a diverse and wide array of platforms, without affecting the essence and messages of our brands.

By utilising high-end planning and production methods gained through your many years in the industry, and fusing that with clever storytelling, you will confidently know that you have what it takes to take our labels to the desired levels, which we will work hard to attain together.

MAIN RESPONSIBILITIES
  • Develop and lead styling teams, through castings and fit meetings to produce styling shoots of the highest quality and within planned budgets.
  • You will have ideas and take part in brainstorming sessions, creating mood boards, planning colour palettes, and curating collections for shoots by styling our products with other brands for that “Shop the Look” styling approach
  • Demonstrate analytical and innovate thinking that drives our brands forward, through implementing your styling experience and multi-faceted visual communication & concepts skills.
  • Develop and mentor junior stylists and or styling assistants, so there is a buzz around the photographic studio
  • Champion new-gen and on the rise talent, through excellent creative talent spotting across a multitude of disciplines with the ability to commission according to projects
  • In collaboration with the photographer and team carry out test shooting, experimenting with looks, prior to shoot projects, presenting them to inhouse team.
  • Sell your concepts to the internal team e.g., Ecommerce other stakeholders using mixed mediums such as storyboards, mood-boards & mock-ups, to create multi-brand styling, for suggestive personal shopping tips, and upselling.
  • Taking the lead, you will be able to demonstrate that you can take briefs from the creative director and make all shoots your own. Also show you possess a collaborative approach working with the photographer or videographer, graphic designer/ editor, styling team and have casting experience and planning team resources for your shoot.
  • Lead and participate creative brainstorms, be a source of inspiration by bringing new ideas and concepts to our brands, shoots, and styling.
  • Work with the photographer to develop and cascade the Menswear Style Guides seasonally, creating innovative looks to sell our clothing across both brands
  • Be highly tuned and aware of all areas online styling trends across all platforms including brands we will be in competition with, for example, grooming, skincare, wellbeing, lifestyle and lifestyle brands and ideas of how we can style, and create, and graft these elements into our brands.
  • A compelling & strong communicator and presenter, with the ability to create buy in on creative from key stakeholders across the business.
  • Bring with you, dynamic ideas and demonstrate how art direction can flex multi-category menswear, through styling partnerships on social or through creative interaction with likeminded stylists, and styling communities and brands.
  • Develop ideas on how you might interface with other creatives to bring about and create increased visibility and audiences through styling.
  • Build brand awareness through the production of branded styling sessions on YouTube and other channels, including styling blogs, training, or mentoring junior stylists.
WHAT ABOUT YOU
  • You must possess a progressive and positive can-do attitude, inspire with progressive and positive thinking.
  • You will have a thirst for setting and breaking through creative boundaries, never being afraid to try new things and be disruptive.
  • Have an innate understanding of how menswear sells online, across social, websites, and multi brand platforming such as Farfetch, Mr Porter, End Clothing, Matches Fashion, Selfridges etc
  • Be a leading light to the business, with a spring in your step, you will be a team player cultivates that cultivates positive creative energy and possess a love collaborative culture
  • Have expansive industry knowledge, thorough research is paramount to a sound creative styling pedigree.
  • Be experienced working in a senior stylist with art direction and lead roles.
  • Possess strong communication skills, presentation skills and a very strong fashion aspirational visual focus.
  • Demonstrate experience in creative fashion styling with luxury, sport lux, street brands.
  • Possess a strong ability to articulate creative vision and conceptual ideas in a way that is easily understood and engaging, whilst evolving the fashion direction to be at the forefront of the luxury fashion industry.
  • Ability to see the bigger picture beyond creative direction with a good understanding in production and model casting.
  • Be highly professional to manage senior stakeholder relationships.
  • Excellent attention to detail.
  • Pro-active and flexible ‘can do’ attitude, maintaining a sense of calm in a fastpaced environment.
  • Be confident presenting to both internal and external stakeholders, storytelling to help others appreciate your approach.
  • Be able to deliver a consistent looks throughout styling direction that raises the bar on our competition.
  • Be a positive and leading team player, with confidence, care for others and honest self-motivated, detail focussed, and goal orientated, fastidious and competitive in a positive way.

NB: We endeavour to respond to all candidates, however, due to the number of applications we receive, this is not always possible. I’m afraid if you haven’t heard from us within 21 days of applying for the position, you have not been successful at this time.

Apply for this role