About our Brands
Casual Society and Fusilier London are high-end menswear clothing brands offering lines that range from luxury casualwear to Sport-lux streetwear aesthetics. Both brands are stylish and possess strong but subtle aesthetics’ designed to attract the younger luxury conscious Gen Z, Millennials and the stylish Gen X who have large disposable incomes and want to stand out from the crowd.
Our Design & Production team specialises in the use of laminated materials, velvets, micro-leather, specialist inks, rubberised plastics and couture threads that provide the high-end graphic finishes and logo designs that embellish our garments. Our collections feature very expensive and bespoke accessories like zippers, press studs and buttons that provide the authentic Sport Lux finishes expected from our target audience.
Creative Development Hub – Work Space Philosophy
The warehouse/office environment will reflect the brand’s ambitions for success and the personality of the people who operate within the space.
The Directors of the business see the creative team as “stakeholders” and have therefore decided that the core of the creative sales team will be responsible not only for the acquisition of the warehouse space but will also be responsible for the studio fit-out. The studio/hub will become a fast-paced business arena imbuing a sense of ownership and pride of place for the team.
The Performance Marketing Manager is primarily responsible for the management of digital accounts and diversifying the channel mix using paid social channels. Focusing on campaign-specific results and drives the marketing department’s commercial performance.
• Implement and manage global Display, Paid & Paid Social Prospecting audience strategy (incl. cross channel & tactical initiatives where relevant) to drive user engagement and customer-centric experiences. Able to deploy personalized
marketing strategies as per campaign objectives
• Work closely with Trading Manager to build, manage and execute global Display & Paid Social customer acquisition strategy to deliver marketing goals and drive growth & efficiencies across all digital touchpoints within Display &
Paid Social channel
• Drive campaigns from planning to execution and beyond to meet key performance metrics
• Optimise marketing budgets to maximise cost per acquisition (CPA) and efficiently scale new customers
• Constantly optimise marketing activities to improve return on investment
• Allocate budgets and analyse and recommend modifications to ad spends
• Take the ownership of in-house management & managed service of media platforms across Display, Paid campaigns & Paid Social (mainly Google Adwords/YouTube, Meta, Snapchat & TikTok) with a key focus on media buying to ensure business goals and agreed targets are met monthly
• Collaborate with stakeholders across Product and Marketing Analytics to identify new data opportunities
• Work closely with the internal Creative Studio, Planning & Content teams, and external vendors to develop & implement the best-in-class creative strategies to inspire, drive personalisation and influence consumers in building brand
love and unrivalled global customer experience
• Consider new channel trends such as voice search, Augmented Reality, Virtual Reality etc., to drive traffic and sales
• Support building, tracking improvement and reporting capabilities and feed management, and provide regular reporting on audience performance and opportunities that lead to monetising of curated audiences/products
• Take part in and develop creative and innovative campaign concepts that connect with our audience on social and our two branded websites.
• Champion new-gen and on the rise talent, through excellent creative talent spotting across a multitude of disciplines with the ability to commission according to projects.
• Ability to strategically nuance campaign concepts & creative to work across breadth of channels
• In collaboration with the stylist and team carry out test shooting, experimenting with looks, prior to shoot projects, and presenting them to inhouse team.
• Lead and participate creative brainstorms, be a source of inspiration by bringing new ideas and concepts to our brands, shoots, and styling.
• Custodian of imagery across the brand, reviewing & signing off image use in accordance with its quality and brand alignment.
• Ensuring CSL & FSLR creative vision and essence, is intact across all visual media and output.
• Develop and cascade the Menswear Style Guides seasonally, maintaining the highest visual quality, aspirational image composition and consistency across all imagery.
• Bring with you, dynamic ideas and demonstrate how art direction can flex multi-category menswear, through styling partnerships on.
• You are a strategic thinker with proven analytical skills
• You are an experienced digital marketing professional with a solid background in Display media planning & buying across key vendors such as Google shopping & Adwords/YouTube, Meta, Snapchat, TikTok
• Proven track of record in running successful Performance Digital Strategies across various platforms
• Experienced with all key analytic suites & reporting tools e.g., Facebook Analytics, Google Analytics, GA4
• You have project management skills and technical capabilities to work on complex data driven projects
• You are willing to embrace new opportunities, bringing fresh perspectives without being afraid of failure
• You have genuine interest in the digital marketing and fashion industry
You must be positive by nature and be able to motivate teams and external business partners and consultants, by demonstrating experience of doing so.
You must thrive and live for the culture of collaboration and cross-functional partnerships and indicate where you have successfully led the collaborative development process.
You must have ideas on how the business can champion inclusivity across all areas such as race, gender, religion and sexual orientation to name just a few. and your marketing plans must tackle these topics.
Provide visible leadership which is focused on personal and team accountability and have an interest in being a coach and mentor to those in your team or other teams within the business.
As a business, we believe Continual Professional Development allows individuals to grow. If you have additional life experiences in blogging, vlogging coaching, training and development or hosting business seminars, we believe these skill sets can add value to our digital environment. Your ability to think outside the box and create engaging content for our consumers could create a win-win for you and us.
NB: We endeavour to respond to all candidates, however, due to the number of applications we receive, this is not always possible. I’m afraid if you haven’t heard from us within 21 days of applying for the position, you have not been successful at this time.
