Head of SEO

About our Brands
Casual Society and Fusilier London are high-end menswear clothing brands offering lines that range from luxury casualwear to Sport-lux streetwear aesthetics. Both brands are stylish and possess strong but subtle aesthetics’ designed to attract the younger luxury conscious Gen Z, Millennials and the stylish Gen X who have large disposable incomes and want to stand out from the crowd.

Our Design & Production team specialises in the use of laminated materials, velvets, micro-leather, specialist inks, rubberised plastics and couture threads that provide the high-end graphic finishes and logo designs that embellish our garments. Our collections feature very expensive and bespoke accessories like zippers, press studs and buttons that provide the authentic Sport Lux finishes expected from our target audience.

Creative Development Hub – Work Space Philosophy
The warehouse/office environment will reflect the brand’s ambitions for success and the personality of the people who operate within the space.

The Directors of the business see the creative team as “stakeholders” and have therefore decided that the core of the creative sales team will be responsible not only for the acquisition of the warehouse space but will also be responsible for the studio fit-out. The studio/hub will become a fast-paced business arena imbuing a sense of ownership and pride of place for the team.

The studio space will host the Digital Marketing Sales Suite, Ecommerce and Fashion Photography Studio, and High-spec Fashion Showroom. The Showroom, Bar and Working Canteen area will be used for hosting B2B & B2C coffee meetings and events that will give exposure to the creative team and designers who will flow around the fast-paced creative hub interfacing with visiting clients.

As the SEO expert in our business, you will be responsible for ensuring our websites rank prominently on search engines, social media channels, including paid advertising as PPC etc.

You will be responsible for our Corporate Website and two branded websites Casual Society and Fusilier London.

The ideal candidate that we are recruiting for should understand that managing our presence requires a deep and technical understanding of online retail sales, analytics, sales and marketing strategies, engagement, retention, and behaviours of consumers across channels when searching for the same product.

We are looking for a candidate who values the innate understanding of how SEO interfaces and marries with all other disciplines within the in-house agency and the in-house agency’s dependency upon SEO for success.
Being enthusiastic about data is imperative, you should also have a creative flair and be highly motivated in offering solutions to both the creative and technical teams of our in-house agency and enjoy being a leader rather than being led.

As such, we’re looking for an experienced and exceptional Technical SEO Manager with non-line management leadership experience, who can demonstrate leadership and a high level of business acumen in previous roles, and how that insight and acumen delivered exceptional growth, by way of implementing initiatives that led to high visibility and engagement, customer retention and repeat business.

You should have a proven track record of delivering exceptional ROIs on advertising expenditure in your current and previous eCommerce roles.

You should have experience of working across sectors within retail, online eCommerce sales, B2C and B2B relationships development.

You will with the leadership team be responsible for driving volumes of baseline traffic and data, possessing the ability to fast test, tweak, learn, share, and provide solutions that deliver growth, owing to your analytical mindset expertise.

Advanced level of technical SEO expertise (between 5-10years experience and/or be able to otherwise demonstrate an advanced level of professional capability by way of attainment within the industry).

The bottom line is…. we are looking for high achievers, who we pay big bonuses to based on high-performance and great revenue turn-over.

We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

Responsibilities

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

• Proven SEO experience in retail
• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
• Experience with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
  Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM
  BS/MS degree in a quantitative, test-driven field
• Prior experience in content marketing, content growth and SEO
• Working knowledge of search engine optimization practices
• Outstanding ability to think creatively, strategically, and identify and resolve problems
• Excellent verbal and written communication skill
• Ability to work within a team and independently
• Familiarization Google analytics
• Experience with website optimization tools
• Strong organizational, time management, and analytical skills
• An SEO specialist will develop content to include keywords or phrases in order to increase traffic to website.
• SEO specialists conduct various testing methods in design, layout and advertising techniques in order to gain the most organic and paid traffic.
• An SEO Specialist will have in-depth knowledge of keyword research, SEO copywriting and the behaviors of search engines.
• SEO is an ever-changing landscape, so an SEO specialist needs to be continuously learning and evolving.
• Reviewing and analyzing client sites for areas that can be improved and optimized
• Preparing detailed strategy reports
• Identifying powerful keywords to drive the most valuable traffic
• Running PPC campaigns
• Writing powerful calls-to-action to convert visitors
• Filling websites and other content with effective keywords
• Writing effective SEO content for blogs, websites and social media accounts
• Developing link building strategies
• Analyzing keywords and SEO techniques used by competitors
• Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines
• Compiling and presenting SEO guidelines

NB: We endeavour to respond to all candidates, however, due to the number of applications we receive, this is not always possible. I’m afraid if you haven’t heard from us within 21 days of applying for the position, you have not been successful at this time.