Senior Content Manager

About our Brands
Casual Society and Fusilier London are high-end menswear clothing brands offering lines that range from luxury casualwear to Sport-lux streetwear aesthetics. Both brands are stylish and possess strong but subtle aesthetics’ designed to attract the younger luxury conscious Gen Z, Millennials and the stylish Gen X who have large disposable incomes and want to stand out from the crowd.

Our Design & Production team specialises in the use of laminated materials, velvets, micro-leather, specialist inks, rubberised plastics and couture threads that provide the high-end graphic finishes and logo designs that embellish our garments. Our collections feature very expensive and bespoke accessories like zippers, press studs and buttons that provide the authentic Sport Lux finishes expected from our target audience.

Creative Development Hub – Work Space Philosophy
The warehouse/office environment will reflect the brand’s ambitions for success and the personality of the people who operate within the space.

The Directors of the business see the creative team as “stakeholders” and have therefore decided that the core of the creative sales team will be responsible not only for the acquisition of the warehouse space but will also be responsible for the studio fit-out. The studio/hub will become a fast-paced business arena imbuing a sense of ownership and pride of place for the team.

The studio space will host the Digital Marketing Sales Suite, Ecommerce and Fashion Photography Studio, and High-spec Fashion Showroom. The Showroom, Bar and Working Canteen area will be used for hosting B2B & B2C coffee meetings and events that will give exposure to the creative team and designers who will flow around the fast-paced creative hub interfacing with visiting clients.

As Senior Content Manager with ambitions to become a Senior Content Director within our team, you will come from a background where innovation, passion, creativity, and in-depth knowledge of how high-quality online visual merchandising and digital asset management generate serious revenue in the menswear retail sector.

Currently, a senior content manager with many years of experience, you will be required to demonstrate and prove your dynamism in building successful creative content teams around senior leadership figures, such as the Digital Sales & Marketing Director, Senior SEO Manager and Senior FMCG Ecommerce Trading Manager.

You will have experience developing and leading your own senior creative teams that work synergistically with the in-house marketing team and external collaborators such as models, affiliates, influencers, external agencies, and traditional media. In essence, you must be a precise project manager that pulls the parts into the whole, in this key “Core Concentric Role”.

You will be responsible for the content development of our corporate website and two branded menswear websites Casual Society and Fusilier London. This includes all social media content management in relation to PPC, and PR campaigns online and offline content development and management strategies.

In the businesses you have served throughout your career, you have always taken “Pride & Prejudice” in your approach to what is quality, and what is not!

As a particular point of focus, this innate quality allows you to conscientiously focus on what’s new, what’s cutting edge, what works and generates hard revenue, and what is a passing fad, not to be engaged. With this ethos in hand, you will apply it to all visual merchandising and content management campaigns across the online menswear sectors!

You will have experience working across menswear Generations X, Y, Z and have proven experience and track record “including portfolio” of creating compelling content, engagement, following and ROIs from the online marketing campaigns you have consistently delivered.

You will have experience in creating compelling stories, direct and lead fashion, eCommerce and editorial photoshoots and other publications for online marketing and traditional marketing media. You will be enthusiastic about developing a thirst for motion graphics, videography and the creation of an impressive” motion graphics asset library” for television styled advertising campaigns online, multi-channel.

You will be experienced in working with photographers, stylists, hairdressers, make-up artists, graphic & motion graphic designers, and possibly videographers, and other technical production staff.

You will be responsible for creating digital and visual assets that guarantee long-lasting engagement, leading to healthy conversion rates and high search engine rankings with impeccable social media visibility, creating strong brand recognition, engagement, retention, and trust that delivers impressive ROIs.

You will be adept at fostering innovation when developing content with short lead times, whilst maintaining the ability to turn around high-end engaging content, that is inspiring and commercially viable.

The role will require experience in buying in best-in-class tech applications to aid your compelling story-telling attributes in all formats across all omnichannel connectivity platforms.

The business will require you to demonstrate your strategic approach to building and leading a content team over time, as well as a proven track record of strong analytical skills.

Here is a breakdown of what you’ll be doing:

• Develop and drive a content strategy that maintains the brand position as a leader in men’s lifestyle content, across multiple platforms, informed by content analysis and the overarching business objectives
• Have a dedicated focus on driving content to support our Health in Mind initiative
• Oversee all digital content, to ensure the creation of content that is brand building, product promoting and traffic/engagement driving. Including daily and social media content across all channels; ensuring a mix of engaging stories that informs, entertains, and inspires conversion to product
• Manage a remit that covers producing world-class content to rival competitors set with the commercial requirements of a large global retail business
• The ability to predict and quickly adapt to new platforms, content channels and customer touchpoints
• Multi-platform approach including social first and video
• Working with regional teams to support activations in their respective markets, creating locally engaging content that will resonate with a global audience
• An understanding of the customer and a knowledge of how to speak to them and where to engage them
• Seek out industry innovation and trends and adapt strategy accordingly
• Write, edit and commission content, ensuring brand ethos is met and there is an appropriate balance of commercial and creative
• Work closely with the Creative Director, Style Director and Production Director to drive a collaborative, communicative and energized department
• Motivate the team and ensure they are given the right training and information to succeed
• Manage a hard-working content team including editors, subs team, social media and marketing editors, ensuring motivational goals and regular feedback in a demanding and fast-paced environment
• Collaborate with the marketing team to create unique campaigns and promotions across all platforms that are on-brand for Shell & Core, and talk to target customer segments
• Fosters relationships with key external teams to ensure Shell & Core is a front-of-mind partner for innovation/projects
• Work with the wider business in conjunction with the fashion team to ensure content supports key business messages, from exclusives to launches and brand themes.
• Represent Shell & Core at physical and online events and with brands, partners and talents as required

• Create seasonal content strategy and define overarching themes and objectives
• Work with buyers, marketing, and site teams to editorialise seasonal buy and trends
• Develop multi-channel content activations for key campaign moments in the calendar
• Work with CRM to refine and optimise content across our external channels
• Work with marketing to coordinate efforts across paid media
• Work with Content Manager to maximise content performance based on analytics and insights
• Work with tech teams to continually improve the user experience of content
• Content lead on special projects
• Report on content results and performance to the wider business
• Manage the senior content teams
• Drive video content strategy & performance

• A fluent ability to story-tell quickly and engagingly across all platforms in a fast-paced environment
• An eye for key trends, influential style leaders, and gamechangers and the ability to put them all in cultural, social, and commercial context
• The ability and desire to promote product, looks and trends to a large, global customer base
• A strong understanding of the media landscape and knowledge of digital developments
• Fluency in digital analytics and knowledge of engagement and loyalty metrics – and the many levers that can be used to drive them
• A clear awareness of the competitive set and the flexibility to adjust strategy to changing market
• Thorough understanding of website structure and how a site’s architecture can be amended to improve relationships with readers plus how social platforms can be utilised to the greatest effect
• The ability to thrive under pressure and to move seamlessly between creative and managerial tasks
• Strong communication skills to convey and adapt strategy to the wider team
• Innate understanding of what makes a successful story and the strategies that can be implemented to reach an ever-growing audience
• Background in digital publishing, with experience of style content a distinct advantage
• Experience of directing a large team of cross-platform content creators, encompassing writers, editors, picture researchers, video and social media

NB: We endeavour to respond to all candidates, however, due to the number of applications we receive, this is not always possible. I’m afraid if you haven’t heard from us within 21 days of applying for the position, you have not been successful at this time.